“How do you inspire a town to get outside & enjoy the local countryside?”

This was the challenge set by Wigan Council and a coalition of local charities & trusts working on the ‘Greenheart’ project.

The perfect engagement campaign plan would:

  • Make the people of Wigan aware of the vast green space on their doorstep.

  • Communicate the health & wellbeing benefits of being outside.

  • Motivate people to get exploring!

Here was our approach:

We produced an explainer video for stakeholders.

Posters placed around town in urban areas with high footfall/ visibility.

Posters placed around town in urban areas with high footfall/ visibility.

Location targeted digital advertising campaign incentivising locals to explore and tag a photo.

Location targeted digital advertising campaign incentivising locals to explore and tag a photo.

Interactive Map packed full of info on local places to explore.

Interactive Map packed full of info on local places to explore.